The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior Into Currency by Liz Crawford, Tim Manners

The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior Into Currency

Liz Crawford, Tim Manners

250 pages • first pub 2012 (editions)

business informative fast-paced
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Description

GET READY FOR THE AGE OF SHOPPER MARKETING Consumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into...

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