Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time by Matt Haig

Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time

Matt Haig

242 pages • first pub 2003 (editions)

nonfiction business economics informative slow-paced
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What do Coca-Cola, McDonald's, IBM, Microsoft, and Virgin have in common? They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed -- spectacularly and at great cost. Brand Failur...

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