Planning and Managing Public Relations Campaigns: A Strategic Approach by Anne Gregory

Planning and Managing Public Relations Campaigns: A Strategic Approach

Anne Gregory

224 pages first pub 1996 (editions)

nonfiction informative medium-paced
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Description

Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of "Planning and Managin...

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