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288 pages • first pub 2016 (editions)
ISBN/UID: 9781259584138
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 11 May 2016
Description
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain scienceAudiences forget up to 90% of what you communicate. How can your employees and customers d...
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288 pages • first pub 2016 (editions)
ISBN/UID: 9781259584138
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 11 May 2016
Description
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain scienceAudiences forget up to 90% of what you communicate. How can your employees and customers d...