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408 pages • first pub 2003 (editions)
ISBN/UID: None
Format: Paperback
Language: Vietnamese
Publisher: Not specified
Publication date: Not specified
Description
It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 "failures" int...
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Content Warnings
408 pages • first pub 2003 (editions)
ISBN/UID: None
Format: Paperback
Language: Vietnamese
Publisher: Not specified
Publication date: Not specified
Description
It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 "failures" int...
Community Reviews
Content Warnings