Invisible Influence: The hidden forces that shape behaviour by Jonah Berger, Jonah Berger

Invisible Influence: The hidden forces that shape behaviour

Jonah Berger, Jonah Berger

274 pages first pub 2016 (editions)

nonfiction business psychology informative reflective medium-paced
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   But social influence doesn’t just lead us to do the same things as others. Like a magnet it can attract, but it also can repel. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices o...

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