Buyology: How Everything We Believe about Why We Buy Is Wrong by Martin Lindstrm, Martin Lindstrm

Buyology: How Everything We Believe about Why We Buy Is Wrong

Martin Lindstrm, Martin Lindstrm

missing page info Add in missing page information first pub 2008 (editions)

informative reflective slow-paced
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Even the faintest whiff of lemon sells clenaing products. Negative messages from politicians win votes. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of t...

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