Reverse Innovation: Create Far From Home, Win Everywhere by Vijay Govindarajan, Chris Trimble, Indra K. Nooyi

Reverse Innovation: Create Far From Home, Win Everywhere

Vijay Govindarajan, Chris Trimble, Indra K. Nooyi

256 pages • first pub 2012 (view editions)

nonfiction business informative slow-paced
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A New York Times, Wall Street Journal, USA Today, Amazon BestsellerReverse Innovation is the new business idea everyone is talking about. Why? Because it presents the blueprint for scaling growth in emerging markets, and importing low-cost and hig...

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