The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places by Clifford Nass, Byron Reeves

The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places

Clifford Nass, Byron Reeves

305 pages • first pub 1996 (editions)

nonfiction design psychology technology informative reflective medium-paced
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Description

Can human beings relate to computer or television programs in the same way they relate to other human beings? Based on numerous psychological studies, this book concludes that people not only can but do treat computers, televisions, and new media ...

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