The Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne by W. Chan Kim
The Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne
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W. Chan Kim
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The Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne

W. Chan Kim with Renée A. Mauborgne

240 pages • first pub 2017 (view editions)

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