Psychodynamics: Beyond Demographics and Psychographics A whole new way of understanding people by John Tyler

Psychodynamics: Beyond Demographics and Psychographics A whole new way of understanding people

John Tyler

96 pages missing pub info (editions)

nonfiction business economics medium-paced
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Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisi...

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