Google advertorial. No reason to actually read except perhaps if your interviewing there.

This book may very well be the one that spent the longest time on my bookshelf without being read. I'm glad I took the time to read it. I work at Google, but it's a Google that is 10 years evolved from the Google in this book. It's fascinating for me to understand why things were done a certain way. This is a great book. I highly recommend it.

Eric Schmidt (Google chairman, prior CEO), Jonathan Rosenberg (long time Google exec) wrote the trendy book of the year about Google. I knew many of the approaches and anecdotes of the book – and how Google works – from the many other things I’ve read about Google over the years. But having it in one place, organized conceptually, was worth taking another pass through it all.

Google google google Sergey google Larry google google "smart creative" google.

Not a bad book; it's just not what I thought it was. I expected technical details on how the Google search engine works, but instead it's about how Google as a company functions. If you're interested in that (I'm not, at all) it looks like a great read.

This book was full of just a big load of arrogance and know-it-all attitude. Had to force myself to finish it.

I really enjoyed reading this and it'll be interesting to anyone looking at the cornerstones of good management. It'll be especially useful to people managing their own companies or entrepreneurs starting their own business.

About half of the book has genuine information and knowledge to drop. The other half so fully glosses over Google's own struggles as to make it seem like struggle is just a "thing that happens but we talk about for a night and we've solved the problem". Basically, just hire "smart creatives" (an asinine term if ever there were one) and problems will just sort of work themselves out? I think? Might be what he's saying? Maybe?

Overall, the main points could have been told in a book half as long with no loss of information. In fact it might have even strengthened the real information by not having the tedious parts left in.

I ended up skimming this book. Some good stories, some interesting advice, but in the end it just didn't hold my attention.

Overall disappointed with the book. Here's a summary... We're Google...We're awesome. You are not worthy of us.

It seems the best lesson you can take with this is:

1) Start a company with 2 brilliant co-founders who get along well with others
2) Be in a ridiculously growing industry

The book it reminded me most of was the fawning [b:The McKinsey Way|206260|The McKinsey Way|Ethan M. Rasiel|https://d.gr-assets.com/books/1348201906s/206260.jpg|199620]

Another thing that annoyed me was the use of the third person by the authors (or ghost author). There was no I/us in the book, which is not what I expected since most of the anecdotes involve the authors.