Charles W. Lamb Jr.

11 books

MKTG 8 with Coursemate Access Code: Principles of Marketing by Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

MKTG 8 with Coursemate Access Code: Principles of Marketing

Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

432 pages • first pub 1992 (editions)

nonfiction business informative lighthearted medium-paced