Greg Bernarda

1 book

Value Proposition Design: How to Create Products and Services Customers Want by Yves Pigneur, Gregory Bernarda, Alan Smith, Patricia Papadakos, Alexander Osterwalder

Value Proposition Design: How to Create Products and Services Customers Want

Yves Pigneur, Gregory Bernarda, Alan Smith, Patricia Papadakos, Alexander Osterwalder

320 pages • 2013

nonfiction business design informative slow-paced